Author Archives: Business United

Staying ahead of the curve and staying on top of search engines requires a different approach in 2023 than it did in previous years

It’s astonishing how big businesses around the world are utilising voice search to enhance their digital marketing and SEO tactics.  In fact, a reliable marketing statistic based on voice search usage over the previous five years indicated that by 2020, voice searches would account for 50% of all searches, a prediction we can believe to […]

This is the essence of experience marketing, in a nutshell.  The goal of experiential marketing is to give consumers unique and notable experiences.  Marketing research demonstrates that regardless of the cost of the commodity or service, consumers are willing to pay an additional 17% of their income for a positive experience.  Understanding that today’s consumers […]

There is nothing worse for business owners than spending ages developing a website and watching your competitors outrank you on Google. This is where it is important to determine what Google is looking for in SEO. A series of small adaptations could make a massive difference. There are a few important questions to ask yourself […]

What Is (Website) Metadata? You need coding to build a website. When building a website, metadata is written inside these codes (HTML) when building a website. So, you can’t see it. But, search engines can see this data. Metadata helps to describe your website page or its content. Hence, when a keyword is searched, search […]

Cold data may still have a place in sales and marketing, according to Joel Cortez of Intellistart Law Firm Marketing; you just need to know where to look. Consider that you are trying to market a certain demographic to a product or service. You must approach important decision-makers in companies that might be interested in […]